Market Research

3 things matter when choosing a market research company: its ability to notice things others don’t, collecting reliable and accurate data, and actionable insights.

market research

Many researchers focus excessively on the rigid processes of collecting market data, drowning in details such as sample size, questionnaires and other immovable procedures as if they are the end-goal. While these factors are essential to structure a research report; they are far from enough. Multiple parties involved, data pollution, mark-ups, superficial insights and incoherent goals are some of the main weaknesses that plague some research reports.

The Seven Wise Men doesn’t outsource any component of the market research process; we’re your sole point of contact, and therefore have the flexibility to react promptly to fresh information, and to move laterally and in new directions when researching markets. Being able to respond, on-the-spot is the key to uncovering novel opportunities for you to seize. Unexpected nuggets of timely insights can prove invaluable when it comes to long-term competitiveness, individuality, and the growth of your company. This investigative approach to marketing propels our creativity and benefits you. We notice things others don’t and hit targets few can see.

We research markets in a variety of sectors. One way to look at our marker research is to think of yourself exploring a new territory with the best roadmap. Key features set us apart:

1. Vertical integration – No outsourcing

We don’t outsource any component of the market research to outside parties such as freelancers and field researchers. This guarantees that there’s no data pollution, multiple points of contact or mark-ups.

2. Higher quality

We provide you with the most probable and realistic financial projections and non-financial expectations. We fine-tune approaches and measurements in the research, analysis, and planning process to produce results and insights with minimum bias, minimum risks and the highest chance of accuracy.

3. In-depth metrics

Based on proprietary research and benchmarking studies, we provide you with anonymous and critical data such as expected volume of transactions, and average value, and average frequency of orders to name a few metrics only

4. Operational efficiency

When relevant, our research team puts in an extra effort to dissect your competition’s operational efficiency and business processes. Anonymous and critical bits of info such as the actual capacity of production, lot-size analysis, and other operational factors often make a lot of difference.

5. More accurate data and benchmarks

For two decades, we have been building up our own data banks and we also rely on anonymous data sets provided by our consulting department. The two sets of data are then compared to figures collected from a third source of information (academic research) and a fourth one (paid research). Cross-checking our findings between at least four data sources enables us to make the most realistic conclusions and projections for your business case.

Approach to data collection, analysis and processing

Based on your project’s goals and requirements, The Seven Wise Men engages an appropriate mix of approaches to research that can consist of quantitative or qualitative approaches, psychographic and demographic profiling, cross-cultural analysis, concept testing, advanced statistical methods, modelling and decision-making simulations in addition to many other factors and measurements.

Market Research 1

Proven ability to predict trends

When companies pioneer specific initiatives, they control the future direction of that commodity and enjoy higher profits for a longer time. This ability to predict trends is one of our core strengths. It’s a quality that won our customers new sources of revenues and multiplied their market shares.

Since 2007, market research done by The Seven Wise Men has provided our clients’ decision makers and marketing managers with enough proofs, evidence, and expected benefits to launch many initiatives that became trends in their industries.

Visioning and planningProject value
New chain of plastic surgery centres [Confidential]USD +60 Million
Eversheen cosmetics and chain of storesUSD 3.9 Million
Type of New Trend SetCompany Name
Repositioning of anchor stores and shopping malls – 2008Safeer Hypermarkets/Malls
Creation of new clothing chain of storesIconic department stores – 2009
Online commerce for kitchenware and utensils – 2007OXO
Visioning and planningProject value
Waterfront tourist destination in Sharjah – 2010AED 105 Million
Integrated theme park [Confidential] – 2018td>USD ++250 Million
Montreal Municipality, Quebec City, Canada – 2014USD 2.2 Million
Type of New Trend SetCompany Name
Outdoor gyms and hot yoga – 2010Fitness 4 Life
Waterfront camping site – 2006Dreamland Aqua Park

Case studies





broad thinker

Guaranteed gains

1. Accurate, quick and reliable information

2. Invest in the right opportunities

3. Stronger credibility and reputation

4. Better contents for communication collaterals

5. Identify potential internal gaps and opportunities

6. Predict and set trends

7. Full integration with the sales and marketing strategy

8. Set realistic benchmarks to reach

proven award-winners

Acknowledged as one of the best market research companies

Since 2007, we have established ourselves as a leading marketing consultant company in Dubai.

An international award, media appearances, and proofs back our commitment to deliver expected results and exceed expectations.