Strategic Branding Plans

In Chasing Brand Strength, 1 Thing Will Make a Difference: A 360-degree Perspective

brand building

Many businesses eventually manage to build a strong brand name at exorbitant costs and after a lot of of time and trial-and-error. Companies often complain of the limited genuine and new value created, as well as the quality of work and strategic direction achieved.

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The Seven Wise Men believes that a strong brand is the sum of various elements, starting with product design, moving onto production, marketing, and then on to customer service. To us, success in brand building depends on satisfying the buyers’ five senses first, while meeting their logical requirements.

Definition of a Strategic Branding Plan

A strategic branding plan analyses all existing and future sales and brand-building programs using qualitative and quantitative tools. It answers key questions:

strategic planning

You can think of a strategic branding plan as the best roadmap you use to find your way to a destination. One other way to look at it is to consider a car that’s equipped with the right tire size. Failure to do so forces that car into driving very slowly, or exposes it to serious risks or total loss.

Our strategic brand consultants assist companies to put in place the right brand-building support structures, procedures and processes that turn a vision into outcomes at a fraction of the time and cost, and many times the revenues and quality of work.

Key Factors That Set Us Apart

1. Speed, quality of work and ROI

2. Objective and independent perspectives

3. The “Chrono/Substance” Framework

The Seven Wise Men believes that a strong brand is the sum of variables, starting with product design, moving on to production, marketing, and customer service:

brand consulting
  • The design department must produce a user-friendly, and safe product that is affordable and innovative
  • The production department must produce high-quality and advanced goods as well as services and deliver them on time
  • The sales and marketing department should properly position the product, communicating a clear message that’s easily understood and liked by buyers
  • Customer service must be as faultless as possible, gaining repeat business and earning trust, preference, and loyalty.

4. A Brand at a Fraction of the Time and Cost

The Seven Wise Men’s “Chrono/Substance™” is a proprietary model resulting from decades of brand-building experience in B2B and B2C environments. Using this technique:

  • We identify the functions that form the critical path to a strong brand.
  • We realign resources to produce the changes required along this path.
  • We realize valuable savings in design costs, customer service costs, production overheads and marketing spend. Then, we arrange to re-invest those savings in brand-building initiatives without the need to invest additional capital, or minimum thereof.
  • We form good perspectives of things ranging from abstract thinking and ending up with practical applications.

This approach enables us to deliver substantially higher brand value as well as multiplying return on marketing budgets by manifold starting three months after our involvement.

Innovative Brand Strategy Consultants

Our branding consultants apply this approach to improve brand-building processes or brand-re-engineering processes:

brand improvement process

We are a specialist brand consulting company that focuses exclusively on providing strategic branding plans in a variety of sectors. Our service range doesn’t include graphic design, copywriting, SEO, creative artworks, digital marketing or a variety of peripheral and media and

production services. The clear and absolute separation between planning and producing brand-building campaigns marks a day and night difference to a company’s quality of work, results and performance. A fundamentally weak brand strategy that is generously-funded and painstakingly-produced is a proven recipe to waste precious capital, time and opportunities. In a world of rigid business language and flashy pitches, The Seven Wise Men is dedicated to delivering bespoke, real and permanent wealth and quality of work. We are dedicated to building achievements and assisting clients to create value instead of just earning ourselves additional income sources. We are not out to make profit, we are also out to assist you do so.

One of the Best Brand Strategy Consultancies

best business strategy consulting company in dubai

The Seven Wise Men is a recognized strategic brand-building cosulting company. An international award, media appearances, and proofs back our commitment to deliver expected results, on-time.

We created our own strong brand to prove our set of skills. If a business consultant cannot clearly develop its own strong company; would it do a better job in handling other peoples’ businesses?

Since 2007, we have been providing brand management consulting services to entities in the public and private sectors alike.

Achievements We are Most Proud of