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The Wellness space has grown tremendously in recent times, however this has meant a sharp increase in competition and also an increase in overheads as traditional leisure centres, boutique spas and other players seek to differentiate themselves and keep up with new trends.

In order to continue drawing in visitors and covering these overheads, it is incumbent upon leisure establishments to continuously innovate and maintain high standards, particularly in areas such as the mix of attractions, the service assortment, visiting incentives, interesting sales packages and promotions, hygiene, guest safety and loyalty. As well as attracting new guests, success in these areas encourages repeat visitors and an increase in average length of stay.

It frequently happens that a wellness centre has demand for only a couple of the services on offer, during a limited number of days per week, which leads to sharp fluctuations in footfall, utilization of the facility and revenues. This profile quickly leads to poor return on investment.

The Seven Wise Men has worked on many projects such as hotels and spas, museums, meetings, incentives, conference and exhibition centres, entertainment centres, sports facilities, resorts and cinemas and camping sites. We have worked with customers on successful development and refurbishment projects of different sizes and complexity that encompass a wide variety of services. Our advisors are experts at assisting clients on positioning their businesses based on benefits to visitors rather than purely focusing on the venue’s facilities.

Value Creation in Wellness

Creating added value in the wellness sector, particularly in the case of a franchise network, largely depends on building and safeguarding a strong brand identity, environment and experience.

The Seven Wise Men team can help improve your guest experience, operational efficiency, financial stability and event management capabilities.

Our team is also experienced at creating new sources of revenues for existing establishments, such as helping you cater to the lucrative sports market.

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Explore The Benefits

When you hire The Seven Wise Men to optimize your value creation process you can expect benefits like:

  • Increased frequency of visits and spending per members.
  • Increased sales from new memberships.
  • Revenues generated from independent travellers and tourist groups.
  • Revenues created from corporate and conference groups.
  • Increased average spending per customer (per type of treatment and retail sales).
  • An Increased number of tour operators that promote the venue.
  • Improved visibility and brand recognition.
  • Proposals for new services, therapies and treatments.
  • Fewer quiet days through the promotion of special packages.
  • Development of the right financial and non-financial incentives for tour operators, tour guides and conference groups.

Case Studies

Read about some of our work in the wellness, recreation, and leisure sector.