FASHION MARKET RESEARCH In-focus: the UAE women fast fashion market size Fashion market research shows that in 2019, the UAE fashion market size was AED 59.4 Billion (or USD 16.2 Billion). Womenswear market size in the UAE is measured at AED 20.2 Billion (USD 5.5 Billion) for the same year. In the UAE, the fast-fashion market size for women of all ages is AED 2.4 Billion. The fast-fashion market size for 15 – 25 year-old females amounts to AED 581 Million with a spending of 1,542 per individual Average sales per square meter (in the fast-fashion market) are AED 26,846. However, it realistically goes up to AED 40,389. Fashion market research Ticket size per year per shopper Low end Mid end High end Lifetime value of client 2,500 – 3,000 8,000 – 12,000 15,000 – 25,000 Profitability analysis – International brands abroad Description 2017 2018 2019 2020 Average EAT 3% 1.5% 4.8% -3.3% Minimum – Maximum 0.4% – 6.4% -16.5% – 7.3% -16.1% – 12.9% -45.4% – 11.6% Approximate selling area analysis Surface area of stores (sq.m.) Average 689 Median 625 Minimum 120 Maximum 1,974 The Seven Wise Men’s fashion market research suggests that fast-fashions brands are being eaten alive by the new monsters in retail, digital shopping and gigantic discount stores finally offering hot fashion at their always good prices. Fast-fashion brands that don’t invest in product quality to entice shopping, keep their stores’ footprints’ economically profitable, and up their prices are being closed down as people reduce trips to physical shops. The immediate future of fast fashion long is satisfactory at best, and specifically in emerging markets; but we expect this sector to deteriorate in the short, medium and long terms to be so much less optimistic. Fast-fashion brands rely heavily on social media and works with influencers to promote their brands. Download to read the summary report Dubai fast-fashion: Market analysisDownload Services Marketing consulting Market research Innovation consulting
